THE TRUST GAP

Why Experienced Coaches Stay Stuck Below $20K/Month

The 5 mistakes keeping you invisible, forgettable, and competing on price—and the exact frameworks to close the gap.
(Even if you're in a crowded niche)

Backed by Over $3Mil in Premium Coaching Sales

The Trust Gap Is Widening.
Every Single Day.

There's a gap between every business and every consumer.But something changed.That gap is now WIDENING on its own. Every day.Thanks to:

People are more skeptical than ever.And here's what makes this a crisis:The coaches who ALREADY have trust? They're winning bigger and faster.Alex Hormozi launches a book → $100M in 10 days.Meanwhile, experienced coaches with amazing expertise launch programs → 7 sales.It's not about skill. It's about trust.And if you're not building trust systematically, you're falling further behind every day.

Ready to finally solve the 5 mistakes that keep coaches stuck below $20k per month?

Here's a sneak peek of everything you're going to learn inside this course:

📍 Lesson 1: STOP – The 5 Trust-Crushing MistakesLearn why experienced coaches stay stuck below $20K/month and which trust pillar (Ability, Benevolence, or Integrity) you're accidentally crushing.→ Learn the science behind building trust with strangers
→ Understand why "sales before trust" kills your show-up rates
→ Discover why generic positioning means competing on price
→ and more🚀 Lesson 2: START – The Mini-Launch MethodStop guessing what gets attention. Start testing with real people before you waste weeks building the wrong things.→ Get the 3-step testing framework we used to validate THIS course with just $74.45
→ Learn how to test pain points, outcomes, and offer names in under 2 hours
→ Discover why testing builds trust BEFORE you ever ask for the sale⚡ Lesson 3: SPEED – The Free Coaching Course FrameworkSpeed up sales by slowing down to educate. This is how Robbie Crabtree grew from $10K to $80K MRR in 90 days.→ Get the FCC Framework to become the coach people remember and recommend
→ Learn how to overdeliver 10x more value than your competition
→ Discover how education builds all 3 trust pillars simultaneously💰 Lesson 4: SELL – Contextual Selling Inside Your CourseStop pitching cold. Start making offers in context—inside each lesson you teach.→ Learn the 3 types of contextual offers you can make
→ Discover why contextual selling BUILDS trust while cold pitching BREAKS it
→ See real examples of soft CTAs that converted for our clients📈 Lesson 5: SCALE – The Repackaging SystemStop building more stuff. Start repackaging what you've already built into workshops, 1:1s, content, and whatever new mechanism starts trending.→ Get the repackaging methods to do more with less
→ Learn the "unsubscribe or buy" philosophy for email lists
→ Discover how to master repackaging instead of constantly starting over

To solve my problems with leads that never buy

Hooray! The first lesson of The Trust Gap is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Marcio Santos).This email contains instructions to get started with The Trust Gap, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)